Movistar Arena x dia

DIA stepped out of the shelf and into the experience. With the opening of its food store at Movistar Arena, the brand expanded into a new territory: the pre-show ritual. From Mutante, we built the entire visual universe using artificial intelligence, with no traditional production. We designed all packaging 100% with AI, created motion visuals for screens and activations, developed a custom typography and graphic system, and generated hyperreal AI-driven shots featuring people. The result: a historic brand reimagined through a cultural, urban, and alive lens — with AI as a true creative engine.